Logo Design

Logo definition

-a symbol or other small designs adopted by an organisation to identify its products

To make a good logo you will firstly need an audience, knowing the target audience could help you figure out the colours  and the sort of image you might want to represent. For example a brand that sells wine would possibly use purple colouring and a simple logo that represents what the brand is such as, a wine bottle or a glass. Or if you would have a brand aimed at children for example ‘Toys R us’ you would want to use bright colours that would pull in the attention of a child.The colour within the logo will also bring life to the illustration and give it further context.

Furthermore,  the logo also needs to be recognisable so people could identify your brand more easily, an example of a recognisable logo is  ‘Evernote’ they use an elephant but when you look at the ear it looks like a folded page that also represents what Evernote identifies as, another factor that makes the Evernote recognisable is the trunk that is curled to look like an ‘e’ which is the first letter of their brand name.

Moreover, the logo has to be simple, a good example of this is the apple logo, its just an apple but there is something that makes it unique the bite on the apple, which represents computer bytes. Having the bite in the apple also makes the brand seem unique as you would normally imagine an apple when its at normal form.


A technique that is often is used- the golden section ratio, this is  mathematically determined by nature, and used by fine artists, sculptors, and architects as a guideline  The numbers within the golden section can be applied to the proportions of a rectangle, called the Golden rectangle. This is known as one of the most visually satisfying of all geometric forms which is why the golden section is often used in art,

The rule of thirds. The basic principle behind the rule of thirds is to imagine breaking an image down into thirds both horizontally and vertically so that you have 9 parts.

Furthermore, the point of having to split your page into 9 parts helps you place points of interest in the intersection or along the lines, having this done will make the photo more balanced and will help the viewer interact with the image.

some examples of  successful brands that have used to golden section in their logos


Moreover, another technique to think about when making a logo is negative space, as it can  add extra meaning and personality or even symbolise something to create something that relates to your brand, a good example of this is in the ‘FedEx’ logo this logo uses negative space to create an arrow within the text between the letters ‘E’ and ‘x’ this arrow is a good example because it can  suggest something moving from one place to another with precision as the FedEx is a delivery service. 



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